Run Your Social Media Without Lifting a Finger

Last week, I met with my client to learn about and The platform gives you access to an ever-expanding universe of articles, blog posts, and rich media content. automatically processes more than 250 million social media posts per day, extracting and analyzing over 25 million articles. You type in pertinent keywords and they are added each day for usable content.

Once you have a nice collection set, will instantly syndicate content and expand your reach on the social web and into new channels. tools make it easy to manage and measure the flow of your content everywhere your audience is. publishes your media, your blogs, all your content to your social channels, ensuring your audience sees it instantly.

The Results?

Sure enough, it worked! I’ve been having a difficult time finding content to post on the film, Masque. I’ve been using BuzzSumo (content collecting site), but have been coming up dry the last couple days. On I typed in the keyword, Victorian, and was able to add Twitter, Facebook, YouTube, Google+, and RSS channels to my daily paper feed. I was surprised the amount of content that is getting posted everyday on this topic. It has certainly made my life easier.

Have you used,, or BuzzSumo? If so, what is your experience? Add a comment!

Welcome to Spearhead Brands

I am writing this blog about what I learn in my marketing courses and how I apply it on a weekly bases to my freelance social media manager position. I am in the beginning stages, working on the social media strategy for three start-up companies: Starshine Kids, Yardharm Entertainment, and Down the Road Brewery. The brands are all about to start a crowdfunding campaigns to bring in new investors.

Night terrorsStarshine Kids is a plush doll that when its hand is squeezed lights up a night-light next to the bed.  It is used for kids who are scared of the dark, also known as “night terrors”. The doll is currently not sold anywhere and about to launch its online sales portal.

Masque Film Yardarm Entertainment is a faith based film company whose founder has decades of experience in the Hollywood film industry.  Their mission is to entertain and educate, but eliminate sex, drugs, foul language, and alcohol in family films. Currently Yardarm is raising funds to create a trailer for one of its pre-production films, Masque.

Boston Brewery

Down the Road Brewery is a Boston small business, which is focused on traditional craft beer. Currently, its founder and master brewer is raising funds to purchase a building to take his brewing on a larger scale.

Why did I choose this topic? Writing a blog on this topic will help me apply what I am learning in class to real businesses where the social media is not established. However, it is a necessary way to get consumers interested in the brand, spread the word about it, and hopefully purchase. Please follow my blog and comment. Suggestions are always welcome!