Social Media Is Not Just Fun and Games

I hope everyone had a merry and filling Thanksgiving.

Everyday, I am diligently posting for Starshine Kids, Masque, and Down the Road Brewery. I run into the obstacle of coming up with content to post. I like to play off hashtags, holidays, and recent events to keep the posts relevant. The obstacle I run into is coming up with organic content that might appeal to followers. It’s difficult creating content for products that don’t exactly exist yet. Being the third party consultant, I don’t know where they are in the crowdfunding campaign, production, and licensing process. Nonetheless, I persevere with the project.

As any true marketer, I’d like to welcome you to visit the Facebook pages for these clients:

Down the Road Brewery

Starshine Kids

Masque

So what do I do? Research and stay on top of the news. A news clip from a few weeks ago looks lazy, so relevancy and timeliness will pay off greatly. In order to understand the plot of Masque better, I watched Dr. Jekyll and Mr. Hyde. From that I was able to come up with a lot of relevant content. Remember the Make-A-Wish San Francisco BatKid in November? It was a brilliant marketing campaign. For Starshine Kids, I posted, “#SFBatKid saves the day, but Starshine Kids saves the night,” with an image of a Starshine Kid doll. I’ve learned that you’ve got to strike while the iron is hot.

Here are a few of my favorite posts from Facebook (they were also posted on Twitter and Google+):

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What I like about this post is it uses a common post-Thanksgiving tradition, Black Friday, and spins the meaning. I used common and relevant hashtags so that it might get picked up by non-DTR fans and followers. 

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 For Masque, I used another common hashtag, #SelfieSunday. I used the reflection of the main character to play off the plot. Reflection /mirror photos are gaining popularity on social media sites.

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Not only is there interaction in this post, but the image is the most adorable “scary monster,” you cannot help but to”Like” it.

I have found that the posts that generate the most “Likes” are the ones where I bring the people that stand behind the product, in front of it. The first supporters of any start-up will be friends and family.

Right now, I am working on generating more “Likes” and followers with each outlet. To do this, I will need to post on blogs and other social media sites and reference our pages. This will create an audience when the crowdfunding campaigns begin.

I am meeting with my client on Monday to go over a way of automizing the posting without losing the customization. Next week, I will blog about how that went. My goal is to come up with valuable content, but not spend hours every day doing it. 

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One thought on “Social Media Is Not Just Fun and Games

  1. Starshine Kids sounds like an interesting product. Maybe there could be a Facebook campaign on how to make it more personalized to each child. Anyway keep up the good work :)

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