I am writing this blog about what I learn in my marketing courses and how I apply it on a weekly bases to my freelance social media manager position. I am in the beginning stages, working on the social media strategy for three start-up companies: Starshine Kids, Yardharm Entertainment, and Down the Road Brewery. The brands are all about to start a crowdfunding campaigns to bring in new investors.
Starshine Kids is a plush doll that when its hand is squeezed lights up a night-light next to the bed. It is used for kids who are scared of the dark, also known as “night terrors”. The doll is currently not sold anywhere and about to launch its online sales portal.
Yardarm Entertainment is a faith based film company whose founder has decades of experience in the Hollywood film industry. Their mission is to entertain and educate, but eliminate sex, drugs, foul language, and alcohol in family films. Currently Yardarm is raising funds to create a trailer for one of its pre-production films, Masque.
Down the Road Brewery is a Boston small business, which is focused on traditional craft beer. Currently, its founder and master brewer is raising funds to purchase a building to take his brewing on a larger scale.
Why did I choose this topic? Writing a blog on this topic will help me apply what I am learning in class to real businesses where the social media is not established. However, it is a necessary way to get consumers interested in the brand, spread the word about it, and hopefully purchase. Please follow my blog and comment. Suggestions are always welcome!